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Sunday
Jul232017

Sex doesn't always sell

 

It takes a bit to shock me, but a recent event left me insulted and thinking WTF.

Marina and Jane, (work friends) and I were looking forward to spending time together at a hotel launch.  The invitation offered nice wine, a relaxed dinner and the opportunity to enjoy their five star facilities.   A good chance to catch up.

We were greeted in the foyer by staff who offered us wine and canapés.  A delicious spread of arancini balls, smoked salmon and meat things that are of no interest to me lay in abundance.  We chatted about our day before being guided into another room by a woman dressed (cheaply) as Marilyn Monroe.  She whispered and pouted and seemed uncomfortable in her role. 

After a brief presentation with no substance we were corralled to another area – another lobby – with more hors d’oeuvres and champagne on offer.   As we stood awkwardly wondering why we needed to check out a long hallway, ‘Marilyn’ invited us to head down to the bar for “a very special treat”. 

In the bar, a vivacious bar tended mused with enthusiasm that we were about to try the hottest thing around right now.  An espresso martini.  Ah, I’ve been drinking those for about ten years thanks to the Hot Barista.  You’re a little late.   Glancing at the bar lined with cocktails, I noticed their insipid colouring … and guaranteed to my friends that they would be bad versions of my beloved espresso martini.  I needed to try one.  Just to check.  Sipping nervously, my fears were real.  They were made with a coffee essence.  One taste and I was done.

I noticed the same canapés from two previous rooms on display.  Recycled hors d’ouvres ?  How very eco-friendly.  WTF?

One of the hotel staff suggested we head upstairs to check out the penthouse so we wandered back into the main foyer.  She went back into the bar, presumably to find more guests, and after waiting for 20 minutes in front of the cold open door, we noticed her drinking cocktails with her workmates.  WTF?

Finally another staffer lead us to the penthouse for a tour.  These can be fun, as I like to see how the other half live.  There’s no penthouse version in the cheap hotels I stay in.  You’re lucky if they have a hair dryer.

We snaked our way through the room and I noticed Marilyn draping herself over a king-sized bed while a photographer took shots of her.  WTF?  Does she come with the room?  Is she the one who delivers room service?  I was a little confused.

Marina, Jane and I climbed the polished spiral staircase with our hosts and found ourselves in a giant tiled room with a large spa bath, front and centre.   My OH&S brain kicked in as I worried about how to get out of the bath on such a slippery floor without castrating yourself.  Not a bathmat in sight. 

As we waited for the others to join us (still sculling their cocktails) we chatted to two boys who ran an entertainment company.  They were funny and cute and also slightly confused as to what was going on.   We agreed we wanted things to hurry up so we could get to dinner as the second hand canapés weren’t cutting it.

“Ladies and Gentlemen, sorry to keep you waiting but we have something very special for you”, sing songs a male staffer. 

By this time the room is packed and we are all jammed into one end of the giant bathroom.  My back is pressed against the bubbled tile wall and I can only just see over the shoulders of the crowd in front of me. 

Suddenly there’s a muffled cheer and Marilyn enters the room clutching a bottle of champagne.  She sashays around pouting and blowing kisses at everyone as they take photos.  Sure.  Whatever. 

Marilyn stops in front of the spa and does a little shimmy before turning her back on us all and kicking off her heels.   She then drags the long zipper of her sequined dress down and steps out of it, letting it drop to the floor.   What’s going on, I whisper to Marina who gives me a puzzled look.  Marilyn turns to face us and we find she’s wearing tiny nipple covers and a flesh coloured G-string.  WTF?

A girl next to me has her phone held high in the air so I can see the charade clearly on her screen.  We both gasp at each other as Marilyn climbs into the bathtub and kneels in the water.   She then splashes around briefly while a few take photos and video.  I press myself further into the wall, praying it swallows me up.  Jane and Marina look dumbfounded.  I feel the same.

Marilyn then stands up in the bath, grabs a bottle of champagne and clutches it with her thighs as she pops the cork dramatically.   She lets the liquid flow down her breasts as she wriggles provocatively making little moaning noises.  I feel dirty.  Am I at a buck’s party? Surely someone is going to yell “Surprise, you’ve been punked!”

Finally, a female Manager suggested everyone head to dinner.   A few guests followed her down the staircase while others posed in front of Marilyn.  Still in shock I see her lick the champagne bottle like someone on heat.  WTF?   As the boys pose for a photo I sneak one (from the back) to prove to myself – and others – that this really happened.  

I wondered how much this actress / model / promo girl got paid for that gig.  I wanted to give her $100 and tell her to put her clothes on and get an Uber home. 

We declined the offer of dinner and left.  I was in shock and disgusted at the stunt, fearing that perhaps Marilyn would be covered in food like a human buffet at our next stop.   Excuse me, can you please move your right breast and pass me some of that smoked salmon?  Thanks.  No thanks.

That night I was still wondering how a Marketing team could think that was a good idea for an upmarket hotel.   Any hotel.  It was tacky, salacious and pointless I noted to the hotel manager in my complaint (finding lots of big words to use to describe my disgust).  I talked of my horror at the objectification of women and wondered what sort of image they were trying to portray.  To her credit, she followed me up and we had a good conversation.  She invited us back to the hotel another time for a better experience.  Do you think Marilyn will be there? Let's hope she got a new gig somewhere.  

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